Training

Strategy Workshop - Digital Visibility B2B

How you as a business  succeed with your Digital Visibility and  Social Selling B2B strategy on LinkedIn. We conduct a target group analysis and benchmark your target group and decision makers against LinkedIn’s database. Through these 9 main components, we then create a joint plan on how you can build a long-term brand awareness, trust and top of mind towards your target group and decision-makers. Follow-up meetings after completed workshop is included.

Key parts - Strategy workshop

  • Current situation analysis based on your digital brand on Linkedin.
  • Target group analysis based on your target group and decision maker.
  • Walkthrough of the 9 main components regarding Digital Visibility and Social Selling B2B.
  • Review of marketing tools Campaign Manager
  • Review of Linkedin Insight Tag
  • Review of LinkedIn Events.
  • Pipeline management via Sales Tool Linkedin Sales Navigator.
  • How do you make your company page interesting, searchable and value-creating.
  • Follow-up of set KPIs.
  • Personal 1-2-1 follow-up meetings for each participant.

Registration of interest

Social Selling B2B

We go through step by step how you as a salesperson succeed in creating dialogues, business opportunities and “top of mind” with the right decision makers based on your specific target group by working methodically with Linkedin in an effective way. We go through the sales tool Linkedin Sales Navigator and how you can create prospect lists and thereby dialogues with the right decision makers. We do not believe in long training sessions, but together we set up a program with the desired number of opportunities so you are continuously coached based on the work you create on LinkedIn.

Key parts - Social Selling B2B for salespeople / KAM

  • The methodology regarding Social Selling B2B - Build trust, presence and top of mind towards your target group and direct decision-makers.
  • Review of the LinkedIn Sales Navigator sales tool and how to create prospect lists, messages and manage the dialogue with potential customers.
  • Review of Do’s & Dont´s regarding digital actions on LinkedIn to get more interaction on your posts.
  • How to work proactively towards your target group via Linkedin as part of your everyday life.
  • Review of Do’s & Dont´s regarding value-based content and algorithms.
  • Overview of tools, profile strategies and publishing methodology
  • Personal 1-2-1 follow-up meetings for each participant.
Registration of interest

HR & Employee branding

Do you have the responsibility to develop your brand on Linkedin with a focus on HR & Employee Branding and attract new employees? Then this training is for you. The main components are how you can work with the support of the marketing tools on LinkedIn and how you strategically build your digital brand. We focus on LinkedIn Recruit, LinkedIn Job Advertisements, LinkedIn Campaign Manager and your proactive work with candidates via the various communication opportunities available on LinkedIn when it comes to recruitment. Follow-up meeting after completed workshop is included.

Key Parts - Employee branding on LinkedIn

  • LinkedIn Recruit Lite.
  • LinkedIn Job Advertisements
  • LinkedIn Learning.
  • Marketing tool LinkedIn Campaign Manager.
  • Proactive communication with your target group. 
  • Make your LinkedIn platform interesting, searchable and value-creating.
  • Brand building strategy on LinkedIn.
  • Review of Do’s & Dont´s regarding digital actions on LinkedIn.
  • Overview of tools, profile strategies and publishing methodology
  • Personal 1-2-1 follow-up meetings are included in all our trainings.

Registration of interest

New on Linkedin

In this training, we go through the basics of success on LinkedIn. Review, analysis and feedback based on your Linkedin profile. How to think about posts, messages, content, algorithms and dialogues, which create value based on your specific purpose with Linkedin. Follow-up and 1-2-1 Linkedin coaching are included.

Key parts - New on Linkedin

  • Review, analysis and feedback based on your Linkedin profile.
  • Feedback on your current Linkedin work.
  • How to create an interesting post that creates value and spreads in your network.
  • Review of the overall functions and possibilities with Linkedin.
  • Review of Do’s & Dont´s regarding LinkedIn content and algorithms.
  • Overview of tools, profile strategies and publishing methodology.
  • Personal 1-2-1 follow-up meetings for each participant.

Registration of interest

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