We help our customers with their sponsored digital advertising on LinkedIn via the tool LinkedIn Campaign Manager. We make sure that their target group and direct decision-makers see their brand and offer. With digital ads there are great opportunities to parameterize the advertising based on their specific needs and wishes. Digital advertising on LinkedIn is used to spread brand awareness, develop employee branding, create better recruitment opportunities, or generate leads and increase sales.
In the dialogue with the client, we create the advertising in the form of image, text, content, parameter setting and any call to action. During the life of the ad, we have a dialogue about the scope and results of the ad in combination with a clear report to facilitate the analysis and results of the advertising.
Without careful planning, social media can sometimes feel like shouting into the void. By using LinkedIn ads, though, you can guarantee your brand’s voice makes its way to the right audience. And, an audience of influential decision-makers at that.
Types of LinkedIn ads
LinkedIn offers advertisers several ad placement options.
Sponsored Content, also known as native ads, show up your audiences’ LinkedIn feed, regardless of whether they’re scrolling on mobile or their desktop. LinkedIn labels these ads as “promoted” to distinguish them from regular content. When advertising with Sponsored Content, you can go with LinkedIn carousel ads, single image ads or video ads.
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